‎About MAEGIRLS

We Saw A Problem. We Fixed It.

It started the way most things do - with a mum and a feeling that something wasn't right.

I was shopping for swimwear for my daughter and I couldn't find what I was looking for anywhere. Everything on the rails was too small, too grown up and too far removed from what a little girl should be wearing to the beach.

Bikinis with cutouts. Styles designed for adults. Nothing that felt right for my girl and I knew that I wasn't the only one who felt like that.

Why MAEGIRLS Exists

Little girls deserve to be little girls. At the beach, at the pool, on holiday - they should be running, jumping, playing and making memories. Not adjusting their swimsuit every five minutes or wearing something that makes them look ten years older than they are.

MAEGIRLS was founded on one simple belief that girls deserve swimwear that is modest, beautiful and completely age-appropriate. Pretty without compromise and practical without being boring.

What Makes MAEGIRLS Different

Every single piece in our collection is designed with three things in mind:

More Than A Brand

MAEGIRLS is a growing community of care-givers who looked at what was available for their daughters and wanted better.

Our MAEGIRLS Mamas community brings together like-minded mothers from around the world who share the same values, the same frustrations and the same belief that childhood is worth protecting.

We are just getting started. And we are so glad you are here! 🌸

This brand was built for your daughter. And it was built with love.

Welcome to MAEGIRLS. 💗